The pull-out tongue can be filled in with a name or other information, even a photo!

The backpack is equipped with reflectors which reflect the light in the dark.

Thanks to the height- and width-adjustable chest strap, the shoulder straps remain securely in place at all times.

The shoulder straps are really velvety and soft, so carrying it feels like one big hug.

The sticky dots allow kids to position its hook and loop paws on different parts of the bag: A fun way for them to train fine motor skills.

Space galore. The backpack’s tummy has plenty of space for useful things like hankies or pine cones.

Secret treasures can be keep hidden in the bag’s “feet” in the practical zipped outside pocket.

The mesh outside pockets can each fit a drinking bottle. And if the paw is tightly gripping the pocket’s hook and loop fastening, other items can be kept safe in it too.

They love to hang around, even at break time! With its strong carry handle, it can be stored in a wardrobe at kindergarten — or carried by a parent.

Somehow different – with a lot of love for detail. The embroidered details add a personal touch to every single backpack.

The recycled polyester of the outer fabric saves about 50% energy, about 70% CO2 emissions and reduces waste water by about 20% compared to conventional polyester.

Fair working conditions are very important to us. For this, we have already been rewarded several times, as one of a few companies, with the Fair Wear Leader status.

bluesign® products guarantee a production process with minimal impact on people and nature, as well as a responsible use of resources.

This backpack is certified with the "Green Button" seal. The government seal for sustainable textiles covers strict social and also ecological criteria.